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Buy a puppy responsibly

Join the campaign and sign up to receive your exclusive guide on “How to Prepare and Care for Your New Puppy”.

Are you ready to commit to buying a puppy responsibly?

Congratulations! Bringing a new dog into your home and family is one of the most rewarding things in the world. But many new puppy owners indicate that their puppy is far more work than they expected.


Know the risks

That’s why we have created an exclusive “How to Prepare and Care for Your New Puppy” guide to help prepare you for puppy ownership.

Join our Cute. Quick. Sick. campaign to receive this guide and make the first step towards being a responsible pet owner. You’ll join thousands of people around the world who are committed to the responsibility of giving a pet a loving home, beginning with the way they buy.

Why should you join?

Every year, millions of dogs are traded in Europe, often bought from unregulated online websites or marketplaces. As the number of people looking to buy a puppy online continues to grow, the cruel and illegal trade also soars to meet demand.

Not only does the illegal puppy trade carry high animal welfare risks for puppies, it also comes with risks that new owners do not foresee:

  • Emotional- Heartbroken families must deal with the emotional turmoil of losing their new family member.
  • Financial- Vet bills are not cheap! The cost of treating a sick or dying puppy can quickly escalate into thousands.
  • Legal- Unforeseen quarantine costs and dealing with fraudulent paperwork can be a long and difficult process.

Play your part

Will you join people around the world who are committed to acquiring a pet responsibly? By doing so, you can protect countless numbers of dogs from the illegal puppy trade.

We’d love to keep you updated on the animals you’ve helped rescue and how you can get involved with future events, campaigns and support our fundraising appeals. Please let us know if you would like to hear from us:

Are you sure? We'd love to keep you up to date with this campaign and other ways you can protect animals.

The information that you provide will be held by FOUR PAWS UK and your data may be analysed and publicly available information may be added to it in order to create a profile of your interests and preferences. For information on how FOUR PAWS UK processes personal data, please see our privacy policy. FOUR PAWS UK is registered as a data controller with the UK Information Commissioners Officer under registration number ZA283389. You can change how you hear from us via [email protected] or by calling +44 (0)207 922 7954.