Four Paws

Petition

Supermarket fashion must protect animals

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Stop fashion's hidden cruelty

Every year, billions of animals suffer unimaginable cruelty for fashion. From the excruciating pain of live plucking for feathers to the agony of live lamb cutting (mulesing) for merino wool, these inhumane practices continue - just to supply materials for our clothing. 

Shockingly, major UK supermarket fashion brands sell animal-derived products without strong welfare policies, meaning their supply chains could be linked to cruelty that would be illegal in the UK. 

From farm to fashion, transparency matters. These brands must take responsibility, set clear animal welfare commitments, and eliminate cruel materials from their clothing lines.

Fashion should never cost lives. It’s time for UK supermarket fashion brands to lead the way by choosing ethical, cruelty-free alternatives. 

To help us reach our target, please sign the petition now and demand change! 

You can see the wording of the petition by clicking here  ▼

Dear Supermarket CEO, 

Consumers today expect fashion that aligns with their values—sustainable, ethical, and cruelty-free. As a leader in the industry, your company has the power and responsibility to set a higher standard for animal welfare in the materials you use. 

Right now, millions of lambs endure the painful practice of live lamb cutting (mulesing) for wool, while ducks and geese suffer the agony of live plucking for their feathers. Though these cruel practices are banned in the UK, supermarket fashion brands continue to sell products sourced from these industries, indirectly supporting animal suffering. 

While your company may have strong policies in place for animal welfare in food production, there is a glaring gap when it comes to clothing. A comprehensive animal welfare policy for fashion is long overdue. 

By committing to a robust policy, setting clear targets to reduce the use of animal-derived materials, and ensuring full transparency in your supply chain, your company can lead the shift towards a more ethical and sustainable future. Consumers like myself are demanding change—it's time to listen. 

Animal cruelty has no place in fashion. I urge you to take action and eliminate cruel animal-derived materials from your clothing lines and lead the shift towards sustainable, animal-free fashion.

Stand against animal cruelty

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