With so many fabulous animal-free and cruelty-free options now available, it’s never been easier to Wear it Kind! Together, we are making it clear to designers, manufacturers, and retailers that we won’t tolerate cruelty to animals in the name of fashion.
By refining, replacing, and reducing the number of animal products in our wardrobes, we can make a huge difference. An animal-free wardrobe is the ultimate in kind and cruelty-free fashion, but making more ethical choices is also a great step towards achieving a kinder wardrobe.
Where possible choose animal-free alternatives. If you’re buying animal products, look for proof that animal welfare measures were incorporated e.g., seek certified products such as the Responsible Down Standard and the Responsible Wool Standard. Or say ‘No Way!’
Together we can demonstrate to the companies that make our clothes that there is a world of people who want kind clothes and that compassion will always be in fashion.
There is still a long way to go, and billions of animals suffer horrifically their entire lives for the clothes we wear. So, we are asking you to pledge to Wear it Kind or say 'No way!'