Four Paws


Pledge to wear it kind

With so many fabulous animal-free and cruelty-free options now available, it’s never been easier to Wear it Kind! Together, we are making it clear to designers, manufacturers, and retailers that we won’t tolerate cruelty to animals in the name of fashion.

By refining, replacing, and reducing the number of animal products in our wardrobes, we can make a huge difference. An animal-free wardrobe is the ultimate in kind and cruelty-free fashion, but making more ethical choices is also a great step towards achieving a kinder wardrobe.

Where possible choose animal-free alternatives. If you’re buying animal products, look for proof that animal welfare measures were incorporated e.g., seek certified products such as the Responsible Down Standard and the Responsible Wool Standard. Or say ‘No Way!’

Together we can demonstrate to the companies that make our clothes that there is a world of people who want kind clothes and that compassion will always be in fashion.

There is still a long way to go, and billions of animals suffer horrifically their entire lives for the clothes we wear. So, we are asking you to pledge to Wear it Kind or say 'No way!'

We’d love to keep you updated on the animals you’ve helped rescue and how you can get involved with future events, campaigns and support our fundraising appeals. Please let us know if you would like to hear from us:

Are you sure? We'd love to keep you up to date with this campaign and other ways you can protect animals.

The information that you provide will be held by FOUR PAWS UK and your data may be analysed and publicly available information may be added to it in order to create a profile of your interests and preferences. For information on how FOUR PAWS UK processes personal data, please see our privacy policy. FOUR PAWS UK is registered as a data controller with the UK Information Commissioners Officer under registration number ZA283389. You can change how you hear from us via [email protected] or by calling +44 (0)207 922 7954.